RFM and Product Basket analysis are very popular and powerful analyses than can help you understand your clients and their preferences.
In Graphext we have worked hard to make it very easy for you to perform these analyses. You can just use the Wizard or the Recipe Configuration following the flow Clients.
Your dataset should contain the following columns:
The dataset should contain one line per combination of order-product. Let us know otherwise so we can help you set up the dataset.
We will take care of all the operations and the magic to get your analyses ready!
We know that data isn't always clean and simple.
Have a look through these topics if you can't see what you are looking for.