Market Analytics

Connect with market pulse and communities

Community detection

Detect and understand influencer communities that matter to your brand and product.

Social media trending topics

Track trending topics from Twitter, Instagram, Google, News etc., and use NLP algorithms to analyze their content.

Sentiment analysis

Understand positive and negative market sentiment based on specific narratives.

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Resources

Using Mutual Information to Cluster Variables and Discover the Associations Between Survey Questions

Our team set out to build a type of analysis that could be used to measure the strength of association between variables in a dataset. Here's how we did it ...

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A Market Segmentation of 1000 Supermarket Customers Using Data on Sales, Income and Demographics

Our team clustered 1000 supermarket sales in order to segment customers according to their buying habits. Our market segmentation analysis uses data on the demographics, income and geography of customers to identify key buyer personas and inform marketing strategies and campaigns.

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Graphext | Graphtex | Graphnext: Grouping Similar Spellings Using Chars2Vec and Agglomerative Clustering

'España' and 'Españha' are just spelling variations. We built a way of grouping words spelt differently but referring to the same concept.

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The Method Behind Our Investigation of Reports of Adverse COVID-19 Vaccine Events

Taking on an investigation into the adverse reactions associated with the COVID-19 vaccination rollout in the USA, our team were aware of the increased need for transparency whilst conducting our analysis. This article documents the methodology behind our study of Vaccine Adverse Event Reporting System (VAERS) data.

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A digest of our blog data analysis, product updates and company news
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