Market Analytics

Connect with market pulse and communities

Community detection

Detect and understand influencer communities that matter to your brand and product.

Social media trending topics

Track trending topics from Twitter, Instagram, Google, News etc., and use NLP algorithms to analyze their content.

Sentiment analysis

Understand positive and negative market sentiment based on specific narratives.

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Resources

Patriotism, Animals, Comedy and Sex: Clustering 233 Superbowl Ads

We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event.

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Health vs Economy: Using Twitter to Investigate How Latin American Leaders Have Responded to Covid-19

Julián Yunez, a political communications consultant, used Graphext to investigate how messages related to public health and economics have been balanced by Latin American leaders during the pandemic.

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Finding the 'Perfect' Sales Candidate Using Clustering and Prediction: Graphext and "The Sales Acceleration Formula"

Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.

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How We Created a Pandemic-Resistant Team Building Session

Motivated by the prospect of getting to know our new colleagues, our design team created a team-building session that negotiated the limitations brought by the pandemic.

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A digest of our blog data analysis, product updates and company news
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