Other Analytics

General analytics to drive business impact

Product review analysis

Run NLP algorithms on product reviews to identify and analyse issues and concerns.

Online funnel analysis

Understand your customer’s online journey and conversion by key events.

Prediction model evaluation

Evaluate your prediction model to fine-tune your algorithm and optimize accuracy.

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Resources

Good Risk vs Bad Risk: Deconstructing the Features of 1000 German Loans

Attempting to discover the most influential features of a loan application when considering risk, our team built a model using the features of a loan application to predict whether an applicant would have a good or bad risk rating.

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The Moneyball Method: Using Data to Build a Football Dream Team (On a Budget)

Our team set out to build an exceptional football team for less than 100M Euros. Using data provided in the FIFA 2020/2021 dataset - the video game - we built a prediction model in order to find the key performance attributes for each position. Then, we used this to pick out a team of excellent but undervalued players.

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Patriotism, Animals, Comedy and Sex: Clustering 233 Superbowl Ads

We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event.

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Finding the 'Perfect' Sales Candidate Using Clustering and Prediction: Graphext and "The Sales Acceleration Formula"

Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.

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