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See us in action making the most out of data.

Find here a selection of webinars showing the potential of Graphext in real live situations.

Watch June 19th 2019 webinar

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JUNE 19, 2019

Apply data science to transform your marketing analytics

Join Ke and Max to discover best practices from world leading companies. This webinar is in English

Watch March27th 2019 webinar

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MARCH 27, 2019

Machine Learning and Market Research

Join Victoriano and Asier and find out how the top digital marketing agencies use the most advanced ML techniques in their analysis. This webinar is in Spanish.

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Resources

Using Mutual Information to Cluster Variables and Discover the Associations Between Survey Questions

Our team set out to build a type of analysis that could be used to measure the strength of association between variables in a dataset. Here's how we did it ...

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A Market Segmentation of 1000 Supermarket Customers Using Data on Sales, Income and Demographics

Our team clustered 1000 supermarket sales in order to segment customers according to their buying habits. Our market segmentation analysis uses data on the demographics, income and geography of customers to identify key buyer personas and inform marketing strategies and campaigns.

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Graphext | Graphtex | Graphnext: Grouping Similar Spellings Using Chars2Vec and Agglomerative Clustering

'España' and 'Españha' are just spelling variations. We built a way of grouping words spelt differently but referring to the same concept.

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The Method Behind Our Investigation of Reports of Adverse COVID-19 Vaccine Events

Taking on an investigation into the adverse reactions associated with the COVID-19 vaccination rollout in the USA, our team were aware of the increased need for transparency whilst conducting our analysis. This article documents the methodology behind our study of Vaccine Adverse Event Reporting System (VAERS) data.

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