How to Perform Simple & Effective Customer Segmentation | A Walkthrough with Data from a Delicatessen (Dataset interactive)

October 26, 2021

Our Investigations

Andy Clarke

https://flatgithub.com/AndyClarkeMedia/customer-segmentation-model-data?filename=customer-segmentation.csv&sha=6a464b939cc2789c7ae2e3099e183b7846712228
https://flatgithub.com/AndyClarkeMedia/customer-segmentation-model-data?filename=customer-segmentation.csv&sha=6a464b939cc2789c7ae2e3099e183b7846712228

Aim

To walkthrough a simple customer segmentation analysis

The Data

Sales & Customer Data from a Delicatessen

Explore Yourself

Key Variables

Income - Education - Amount Spent on Wine

Type of Analysis

Models - Cluster

Relevant Industries

Customer Analytics

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