Glossary /  
Data Transformation

Data Transformation

Category:
Business Analytics Concept
Level:
Basic

Data transformation is a vital process in converting data from one format to another in the field of business analytics. It is the process of changing the structure, format, or values of data to meet a particular objective. This process is necessary because data can come from various sources and in different formats. The data transformation process ensures that the data is in a usable format for analysis, reporting, and decision-making purposes.

Key Highlights

  • Data transformation is an essential process that involves changing data from one format to another.
  • The process is necessary because data can come from different sources and in various formats.
  • Data transformation ensures that data is in a usable format for analysis, reporting, and decision-making purposes.

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Applying Data Transformation to Business

Data transformation is crucial to business analytics as it enables organizations to use data from various sources and in different formats. This process allows businesses to effectively analyze data, make informed decisions, and generate insights that can drive business growth. For instance, a business can use data transformation to convert customer data from different sources into a uniform format for analysis. This process can help businesses identify consumer trends, preferences, and behaviors, which can be used to improve products and services, enhance customer experience, and increase sales. In conclusion, data transformation is an essential process in business analytics that helps organizations to transform raw data into meaningful insights for better decision-making.