Glossary /  
Geospatial Analysis

Geospatial Analysis

Analytics Use Case

Geospatial analysis is the process of gathering, displaying, and manipulating data that has explicit geographic coordinates or implicit locations, such as postal codes or street addresses. This type of analysis involves using various data sources, including imagery, satellite photography, GPS, and historical data, to create geographic models that help visualize and analyze complex spatial relationships.

Key Highlights:

  • Geospatial analysis is used in fields such as urban planning, environmental science, and logistics to analyze complex spatial data and make informed decisions.
  • Geographic Information Systems (GIS) are commonly used to store, analyze, and display geospatial data.
  • Geospatial analysis can be used to identify patterns and trends, optimize resource allocation, and improve decision-making.


Applying Geospatial Analysis to Business:

Geospatial analysis can be used by businesses to gain insights into customer behavior, market trends, and resource allocation. For example, a retail company could use geospatial analysis to analyze customer demographics and purchasing patterns to optimize store locations and product offerings. A logistics company could use geospatial analysis to optimize their supply chain by identifying the most efficient routes and transportation methods. Overall, geospatial analysis provides a powerful tool for businesses to make informed decisions and gain a competitive edge in their respective markets.