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December 17, 2020
Company News

How We Hacked Private Data for a Social Experiment With Ballantines

We hacked data from people's digital footprints to expose the contradictions between how we perceive ourselves and what our digital behaviour reveals about us. A team from Graphext worked on the social experiment "Me and My Other Me" from Ballantines, excavating and interpreting data concerning people's online activity on digital platforms, the internet and social media.

Andy Clarke
Andy Clarke
Company News

Latest Posts

Mark Cuban is one of the wealthiest people in America, with an estimated net worth of $4.1 billion. He also has almost 8M followers on Twitter and everytime he tweets to support stimulus packages, talks about white privileges , endorse Joe Biden he literally gets thousands of mentions and replies calling him a communist, socialist, globalist... and many other ideological terms. Since it's impossible to process all these comments manually, he asked for a tool to analyze them. Some people mentioned Graphext in the replies to that tweet (thanks!). We though it would be an interesting opportunity to explore how Trump's supporters perceive some of the new (like Universal Basic Income) and old ideas (Stimulus packages) than a billionaire that could had run for president as a Republican defends after the COVID-19 crisis.
June 26, 2020

Is Mark Cuban a socialist, a communist, a globalist... or something else? How Trump supporters attack another billionaire

Mark Cuban is one of the wealthiest people in America, with an estimated net worth of $4.1 billion. He also has almost 8M followers on Twitter and everytime he tweets to support stimulus packages, talks about white privileges , endorse Joe Biden he literally gets thousands of mentions and replies calling him a communist, socialist, globalist... and many other ideological terms. Since it's impossible to process all these comments manually, he asked for a tool to analyze them. Some people mentioned Graphext in the replies to that tweet (thanks!). We though it would be an interesting opportunity to explore how Trump's supporters perceive some of the new (like Universal Basic Income) and old ideas (Stimulus packages) than a billionaire that could had run for president as a Republican defends after the COVID-19 crisis.

Victoriano Izquierdo
Case Study
La semana pasada, millones de personas en España acabaron imaginando en su cabeza algo que realmente nunca pasó: a un señor rico del barrio de Salamanca destrozando mobilario urbano con un palo de golf. Analizamos con datos y Graphext cómo se originó este bulo, y sobre todo quién hay detrás a izquierda y derecha propagando estas nuevas narrativas políticas
May 24, 2020

Las 2 Españas a Palos de Golf: quiénes y cómo son los que reparten tweets a izquierda y derecha.

La semana pasada, millones de personas en España acabaron imaginando en su cabeza algo que realmente nunca pasó: a un señor rico del barrio de Salamanca destrozando mobilario urbano con un palo de golf. Analizamos con datos y Graphext cómo se originó este bulo, y sobre todo quién hay detrás a izquierda y derecha propagando estas nuevas narrativas políticas

Victoriano Izquierdo
Case Study
¿Quiénes son y dónde están los excesos de muertes en España en los últimos años por edad, sexo y Comunidades Autónomas?
May 10, 2020

Las cifras de muertos en España por COVID-19 en contexto.

¿Quiénes son y dónde están los excesos de muertes en España en los últimos años por edad, sexo y Comunidades Autónomas?

Victoriano Izquierdo
Case Study
Collecting 1000 thounsand screenshots from video calls on TV to find patterns of what makes you look good or bad
May 6, 2020

How to look good on video calls: analyzing 1K rated Skype & Zoom rooms. COVID-19 Voyeurism.

Collecting 1000 thounsand screenshots from video calls on TV to find patterns of what makes you look good or bad

Victoriano Izquierdo
Case Study
We used the Apple data to cluster with Graphext countries that are experiencing similar behaviour of changes in people walking outside: 🔴Italy, Spain and other suddenly decrease by more than 90% 🟠Nordic, Germany slowly going back to the streets. 🟢Slowly reducing to -50% since February
April 16, 2020

Clustering countries by Covid-19 Mobility Trends changes

We used the Apple data to cluster with Graphext countries that are experiencing similar behaviour of changes in people walking outside: 🔴Italy, Spain and other suddenly decrease by more than 90% 🟠Nordic, Germany slowly going back to the streets. 🟢Slowly reducing to -50% since February

Victoriano Izquierdo
Case Study
We collected and analyzed answers to a twitter meme where they where asked to express their relationship with programming languages. Here are the main insights that I found.
April 14, 2020

What people think of the most used programming languages

We collected and analyzed answers to a twitter meme where they where asked to express their relationship with programming languages. Here are the main insights that I found.

Victoriano Izquierdo
Case Study
Using Graphext, we helped McDonald’s to categorize their more than 500 spanish stores based on their typical customer profiles, to later analyze their sales transaction data.
April 14, 2020

Benchmark store performance for McDonald's

Using Graphext, we helped McDonald’s to categorize their more than 500 spanish stores based on their typical customer profiles, to later analyze their sales transaction data.

Almudena Sanz
Case Study
Many companies use Twitter in a traditional way: as promotion, presenting new features... But over 50% of all Tweets have another dedication. Read the post to find out what.
April 14, 2020

How to build your brand through social media

Many companies use Twitter in a traditional way: as promotion, presenting new features... But over 50% of all Tweets have another dedication. Read the post to find out what.

Maximilian Zachow
Case Study
If you want to know what data says about one of our most essential questions “How couples meet and stay together?”, we can provide you some helpful insights.
April 14, 2020

How couples meet and stay together

If you want to know what data says about one of our most essential questions “How couples meet and stay together?”, we can provide you some helpful insights.

Maximilian Zachow
Case Study
With Graphext we analyzed the vehicle distribution data (from Kaggle) of a bike sharing service based in Minnesota to try to understand bike shortage in Madrid
April 13, 2020

How can you overcome distribution challenges as a bycicle sharing system?

With Graphext we analyzed the vehicle distribution data (from Kaggle) of a bike sharing service based in Minnesota to try to understand bike shortage in Madrid

Maximilian Zachow
Case Study
We recently worked with the United Nations to understand the importance of Blockchain and other emerging technologies in the field of international development.
April 13, 2020

Why is blockchain important for development

We recently worked with the United Nations to understand the importance of Blockchain and other emerging technologies in the field of international development.

Almudena Sanz
Case Study
With Graphext, we have created a network visualization of how users navigate in hundreds of pages, and we are able to correlate their navigation patterns with specific user profile
April 13, 2020

A new method for advanced funnel analysis using network visualization

With Graphext, we have created a network visualization of how users navigate in hundreds of pages, and we are able to correlate their navigation patterns with specific user profile

Almudena Sanz
Case Study
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