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September 16, 2021
Our Investigations

Sentiment Analysis & Billboard Top 100: The Changing Mood of Popular Music

We used sentiment analysis to model 5100 Billboard chart-toppers between 1964 and 2015. Our analysis predicted whether song lyrics were positive, negative or neutral as well as detecting the topic and intent behind the most popular tunes in music history.

Andy Clarke
Andy Clarke
Our Investigations
Our InvestigationsShort StudiesCustomer StoriesCompany NewsEverything

Latest Posts

To showcase how a company could reduce employee turnover, our team clustered a dataset containing information about IBM employees to discover the reasons why employees left their jobs.
April 7, 2021

How Data Can Help You Keep Your Workers

To showcase how a company could reduce employee turnover, our team clustered a dataset containing information about IBM employees to discover the reasons why employees left their jobs.

Paul Suddon
Short Studies
Working at the intersection of data science and finance, Menhir is using Graphext to understand the composition of financial portfolios, performing analysis that typically takes analysts between two and three weeks in just two days.
March 29, 2021

Menhir & Graphext: Analyzing the Intangible Value of Financial Assets

Working at the intersection of data science and finance, Menhir is using Graphext to understand the composition of financial portfolios, performing analysis that typically takes analysts between two and three weeks in just two days.

Andy Clarke
Customer Stories
Our team set out to build an exceptional football team for less than 100M Euros. Using data provided in the FIFA 2020/2021 dataset - the video game - we built a prediction model in order to find the key performance attributes for each position. Then, we used this to pick out a team of excellent but undervalued players.
March 24, 2021

The Moneyball Method: Using Data to Build a Football Dream Team (On a Budget)

Our team set out to build an exceptional football team for less than 100M Euros. Using data provided in the FIFA 2020/2021 dataset - the video game - we built a prediction model in order to find the key performance attributes for each position. Then, we used this to pick out a team of excellent but undervalued players.

Andy Clarke
Our Investigations
Drafting in a dataset containing information about purchases made over 4 years by 1590 customers on an online superstore, our team wanted to demonstrate the usefulness of RFM analysis.
March 1, 2021

Using Customer Data and RFM Analysis to Create Relevant Ad Campaigns

Drafting in a dataset containing information about purchases made over 4 years by 1590 customers on an online superstore, our team wanted to demonstrate the usefulness of RFM analysis.

Paul Suddon
Short Studies
We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event.
February 9, 2021

Patriotism, Animals, Comedy and Sex: Clustering 233 Superbowl Ads

We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event.

Victoriano Izquierdo
Our Investigations
Julián Yunez, a political communications consultant, used Graphext to investigate how messages related to public health and economics have been balanced by Latin American leaders during the pandemic.
February 2, 2021

Health vs Economy: Using Twitter to Investigate How Latin American Leaders Have Responded to COVID-19

Julián Yunez, a political communications consultant, used Graphext to investigate how messages related to public health and economics have been balanced by Latin American leaders during the pandemic.

Andy Clarke
Customer Stories
Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.
January 12, 2021

Finding the 'Perfect' Sales Candidate Using Clustering and Prediction: Graphext and "The Sales Acceleration Formula"

Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.

María López
Our Investigations
Motivated by the prospect of getting to know our new colleagues, our design team created a team-building session that negotiated the limitations brought by the pandemic.
January 4, 2021

How We Created a Pandemic-Resistant Team Building Session

Motivated by the prospect of getting to know our new colleagues, our design team created a team-building session that negotiated the limitations brought by the pandemic.

Laura Castro
Company News
2020 has been a turbulent year for every country but particularly in the USA. We clustered American protest events between May 24 - Nov 28, 2020 to investigate the relationships between types of protests, their violence and their geography.
December 29, 2020

The Evolution of American Protests After the Death of George Floyd: COVID-19, BLM and the Election

2020 has been a turbulent year for every country but particularly in the USA. We clustered American protest events between May 24 - Nov 28, 2020 to investigate the relationships between types of protests, their violence and their geography.

Andy Clarke
Our Investigations
Hoy publicamos en El País 3 grafos que representan 3 mapas de cómo están conectados en redes sociales los periodistas políticos, los diputados y las cuentas de Twitter políticas más relevantes en España.
December 26, 2020

3 Mapas de Poder Político en España

Hoy publicamos en El País 3 grafos que representan 3 mapas de cómo están conectados en redes sociales los periodistas políticos, los diputados y las cuentas de Twitter políticas más relevantes en España.

Victoriano Izquierdo
Short Studies
We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.
December 21, 2020

The Top Stories in 2020 According to Every Tweet from 38 UK News Publishers

We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.

Andy Clarke
Our Investigations
We hacked data from people's digital footprints to expose the contradictions between how we perceive ourselves and what our digital behaviour reveals about us. A team from Graphext worked on the social experiment "Me and My Other Me" from Ballantines, excavating and interpreting data concerning people's online activity on digital platforms, the internet and social media.
December 17, 2020

How We Hacked Private Data for a Social Experiment With Ballantines

We hacked data from people's digital footprints to expose the contradictions between how we perceive ourselves and what our digital behaviour reveals about us. A team from Graphext worked on the social experiment "Me and My Other Me" from Ballantines, excavating and interpreting data concerning people's online activity on digital platforms, the internet and social media.

Andy Clarke
Company News
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