April 7, 2021
How Data Can Help You Keep Your Workers
To showcase how a company could reduce employee turnover, our team clustered a dataset containing information about IBM employees to discover the reasons why employees left their jobs.
March 29, 2021
Menhir & Graphext: Analyzing the Intangible Value of Financial Assets
Working at the intersection of data science and finance, Menhir is using Graphext to understand the composition of financial portfolios, performing analysis that typically takes analysts between two and three weeks in just two days.
March 24, 2021
The Moneyball Method: Using Data to Build a Football Dream Team (On a Budget)
Our team set out to build an exceptional football team for less than 100M Euros. Using data provided in the FIFA 2020/2021 dataset - the video game - we built a prediction model in order to find the key performance attributes for each position. Then, we used this to pick out a team of excellent but undervalued players.
March 1, 2021
Using Customer Data and RFM Analysis to Create Relevant Ad Campaigns
Drafting in a dataset containing information about purchases made over 4 years by 1590 customers on an online superstore, our team wanted to demonstrate the usefulness of RFM analysis.
February 9, 2021
Patriotism, Animals, Comedy and Sex: Clustering 233 Superbowl Ads
We built a model clustering 233 Superbowl ads using data from FiveThirtyEight in order to work out what content brands use to sell their products during America's most-watched sporting event.
February 2, 2021
Health vs Economy: Using Twitter to Investigate How Latin American Leaders Have Responded to COVID-19
Julián Yunez, a political communications consultant, used Graphext to investigate how messages related to public health and economics have been balanced by Latin American leaders during the pandemic.
January 12, 2021
Finding the 'Perfect' Sales Candidate Using Clustering and Prediction: Graphext and "The Sales Acceleration Formula"
Exploring how Graphext's data-driven approach might be used to identify the characteristics of successful salespeople.
January 4, 2021
How We Created a Pandemic-Resistant Team Building Session
Motivated by the prospect of getting to know our new colleagues, our design team created a team-building session that negotiated the limitations brought by the pandemic.
December 29, 2020
The Evolution of American Protests After the Death of George Floyd: COVID-19, BLM and the Election
2020 has been a turbulent year for every country but particularly in the USA. We clustered American protest events between May 24 - Nov 28, 2020 to investigate the relationships between types of protests, their violence and their geography.
December 26, 2020
3 Mapas de Poder Político en España
Hoy publicamos en El País 3 grafos que representan 3 mapas de cómo están conectados en redes sociales los periodistas políticos, los diputados y las cuentas de Twitter políticas más relevantes en España.
December 21, 2020
The Top Stories in 2020 According to Every Tweet from 38 UK News Publishers
We collected every tweet in 2020 from 38 UK news organisations to find out what the media have been reporting on. Then we visualised categories of tweets as trends to see what the British media landscape looked like throughout the year.
December 17, 2020
How We Hacked Private Data for a Social Experiment With Ballantines
We hacked data from people's digital footprints to expose the contradictions between how we perceive ourselves and what our digital behaviour reveals about us. A team from Graphext worked on the social experiment "Me and My Other Me" from Ballantines, excavating and interpreting data concerning people's online activity on digital platforms, the internet and social media.