Customer Analytics

Customer Analytics

Precisely understanding the behaviour of your customers is a realm where details count.

Customers are all unique but patterns in their behaviour allow you to recognise key characteristics. Market segmentation in Graphext allows you to quickly cluster and define customer bases using structured and unstructured data about their behaviour, income, demographics and actions. Our models deploy unsupervised learning techniques to identify target audiences and communities, enabling you to take specific and informed action to direct marketing efforts, prevent churn, acquire leads or deepen your understanding.


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