Market Analytics

Understand customers behaviors to improve sales

Customer segmentation

Use unsupervised learning to segment and understand customer behaviours.

Churn analysis

Understand the most important factors that impact customer churn and prescribe an actionable strategy.

Product recommendation

Identify associated product groups to “recommend” products for cross-selling.

Customer survey

Analyze structured and unstructured survey data to deepen your customer understanding .

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Resources

Is Mark Cuban a socialist, a communist, a globalist... or something else? How Trump supporters attack another billionaire

Mark Cuban is one of the wealthiest people in America, with an estimated net worth of $4.1 billion. He also has almost 8M followers on Twitter and everytime he tweets to support stimulus packages, talks about white privileges , endorse Joe Biden he literally gets thousands of mentions and replies calling him a communist, socialist, globalist... and many other ideological terms. Since it's impossible to process all these comments manually, he asked for a tool to analyze them. Some people mentioned Graphext in the replies to that tweet (thanks!). We though it would be an interesting opportunity to explore how Trump's supporters perceive some of the new (like Universal Basic Income) and old ideas (Stimulus packages) than a billionaire that could had run for president as a Republican defends after the COVID-19 crisis.

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Las 2 Españas a Palos de Golf: quiénes y cómo son los que reparten tweets a izquierda y derecha.

La semana pasada, millones de personas en España acabaron imaginando en su cabeza algo que realmente nunca pasó: a un señor rico del barrio de Salamanca destrozando mobilario urbano con un palo de golf. Analizamos con datos y Graphext cómo se originó este bulo, y sobre todo quién hay detrás a izquierda y derecha propagando estas nuevas narrativas políticas

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Las cifras de muertos en España por COVID-19 en contexto.

¿Quiénes son y dónde están los excesos de muertes en España en los últimos años por edad, sexo y Comunidades Autónomas?

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How to look good on video calls: analyzing 1K rated Skype & Zoom rooms. COVID-19 Voyeurism.

Collecting 1000 thounsand screenshots from video calls on TV to find patterns of what makes you look good or bad

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